Luxury menswear brand launched on schedule — first orders on day one
Ertho · A pre-launch luxury menswear label in Qatar needed a digital home that matched its premium positioning. We built it, launched it on schedule, and stayed as the long-term technical partner.
Ertho
Fashion E-commerce
Shopify Development, Brand Identity Refinement, SEO Foundation
8 weeks build + ongoing
2 engineers, 1 designer
2023
The problem.
Ertho arrived as a pre-launch brand — identity in hand, products photographed, physical store ready — but without the digital storefront to take the brand global. The timeline was fixed, the brief was demanding, and the execution had to match the premium positioning of the brand.
A luxury menswear label launching internationally needed more than a working Shopify store. The digital experience had to earn its place alongside the in-store experience — clean, fast, and globally ready from day one.
How we built it.
Brand Identity Refinement
Ertho arrived with a complete brand identity already in place. We identified where it could be sharpened for digital application, refined the logo, and documented a full brand guidelines system for ongoing reference.
Shopify Build
Custom theme built on Shopify with a luxury-grade UI — clean product detail pages, integrated size guide, wishlist, guest checkout, international shipping configuration, and mobile-first performance throughout.
SEO Foundation
A new brand has no organic footprint. We gave Ertho one from launch day — technical SEO, on-page optimisation across all pages, structured data, sitemap, and Google Search Console connected before the first visitor arrived.
What changed.
“They understood what Ertho needed to be from the very first conversation. They didn't just build a store — they built the foundation our brand stands on.”
Tools we used.
More from the studio.
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