Nursery
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- — Client
- Ten Little Toes
- — Industry
- Social Media & Digital Marketing
- — Services
- Social Media Management, Story & Post Design, Community Management, Meta Ads
- — Channels
- Instagram, Facebook, Meta Ads Manager, Meta Business Suite
- — Cadence
- Daily posts and stories
- — Team
- Content, design and paid media, Karachi
- — Since
- 2023
( 01 ) — the feed
8 scenes · scrollWhat we publish for Ten Little Toes.
01.1
A product a day, in the same light.
The Instagram account as it is today: the profile on a phone and twelve recent posts. One product, one line, the offer in a badge, the mark top centre, a nursery in daylight behind.
@tenlittletoesqatar
Daily posts and stories, community management and the paid campaigns, run by the studio since 2023 alongside the store.
01.2
Stories, five or six a day.
A product story from the December calendar: the name in the brand's rounded face on a coral band, the product large, the brush strokes behind. Designed in-house, same as the posts.
Nursery
tenlittletoesqatar
Bookstenlittletoesqatar
Bathtenlittletoesqatar
Feedingtenlittletoesqatar
Lunchtenlittletoesqatar
01.3
Every day, without a gap.
Twelve days, twelve posts. Dates are from Instagram; stories run on top of this.
October – November 202612 posts
MonTueWedThuFriSatSun
23
24
25
26
27
28
29
30
31
1
23
12
13
14
15
16
17
18
19
20
21
22
2324252627282930311234
5
6
7
8
23 October to 3 November 2026 · 12 posts · a story set most days
01.4
What the channel does, in four parts.
Social for a retailer is an acquisition channel, not a credibility one. The four jobs it is run for.
- Posts01
A product a day
Each post is one product, its brand, one line and the offer. The grid becomes a catalogue a mother can scroll.
- Stories02
Five or six a day
Product stories, arrivals, the delivery promise and the store hours, with the link to the product page.
- Community03
Replies and messages
Questions about stock, sizes and delivery answered in the comments and inbox, in the brand's voice.
- Paid04
Meta ads
Sales, lead and awareness campaigns targeted to Qatari mothers and expecting mothers, scaled when they return.
01.5
Three posts, up close.
The template at full size: the mark top centre, a name and a line in the rounded face, the offer badge, the product in a daylit nursery.
Bath
Bath time, made fun.
Tubimal with hammock, 30% off.
Bath time
Lunch
OmieTote bag.
Little lunches, ready to go. 20% off.
School
01.6
On the phone it is read on.
The profile and two posts on an iPhone.
01.7
The channel, in numbers.
Counted from the account and the engagement, not estimated.
- 0
- Posts in twelve days
- 0–6
- Stories a day
- 0
- Campaign types: sales, leads, awareness
- 0
- Running since, with the store
01.8
And where it points.
— in short
The Ten Little Toes case study, in five lines.
- 01Social media management and Meta ads for Ten Little Toes, Qatar's mama & baby store, by brainiac/studio since 2023.
- 02A product post every day: one product, one line, the offer, the mark top centre.
- 03Five or six stories a day, designed in-house on the brand's brush-stroke ground.
- 04Comments and messages answered in the brand's voice.
- 05Full-funnel Meta campaigns — sales, leads, awareness — targeted to Qatari mothers, scaled 50% on returns.
( 02 ) — the brief
What Ten Little Toes needed from social.
Engagement was declining and the content was inconsistent: different looks on different days, from different hands. The feed had to become one brand again, and stay that way every day.
A shop with thousands of products has to choose. Each day's post and story set had to feature what was in stock, on offer and worth a tap, and link straight to the product page.
Paid campaigns had been run without a funnel. Sales, lead and awareness campaigns needed separate audiences, separate creative and honest reporting, so budget could be scaled on returns rather than hope.
( what we run )
- Social Media Management
- Story & Post Design
- Community Management
- Meta Ads
- Meta Ads Manager
- Meta Business Suite
( 03 ) — the content system
How the feed is run for Ten Little Toes.
- 01
A post a day
One product, its brand, one line and the offer, the mark top centre, a daylit nursery behind. The grid becomes a catalogue a mother can scroll, and every post links to the product page on the store.
- 02
Five or six stories a day
Product stories on the brush-stroke ground with the name in the brand's rounded face, plus arrivals, the delivery promise and the store hours. Designed in-house from the same templates as the posts.
- 03
Community management
Questions about stock, sizes and delivery answered in the comments and inbox in the brand's voice, within the day. An unanswered question in public costs more than a missing post.
- 04
Meta ads, full funnel
Sales, lead generation and awareness campaigns with their own audiences and creative, targeted to Qatari mothers and expecting mothers. Ad spend was scaled 50% mid-engagement on the client's confidence in returns.
- 05
Reporting
Monthly: what went out, reach and engagement, enquiries and sales where attributable, and the campaigns' returns. Including the flat months.
( 04 ) — every month
What Ten Little Toes gets each month.
1Product post, every day
5–6Stories a day
3Campaign types: sales, leads, awareness
50%Ad spend scaled mid-engagement
( 05 ) — questions
What people ask about social media management.
- What does the daily management include?
- A product post and a set of five or six stories every day, designed and written in-house; replies to comments and messages; the monthly calendar agreed with the store; and a monthly report on reach, engagement, enquiries and campaign returns.
- How do you choose which product to post?
- From what is in stock, on offer and selling in the store, agreed with the team each month and adjusted weekly. Every post links to its product page, so the choice is checked against what it sells.
- What do the Meta campaigns do?
- Three things, separately: sales campaigns for products and offers, lead campaigns for the database, and awareness campaigns for new arrivals and the store itself, each targeted to Qatari mothers and expecting mothers and reported on its own returns.
- Can brainiac/studio run social media and ads for a retailer in Qatar?
- Yes. Ten Little Toes is a Doha retailer whose channels and campaigns we have run since 2023, alongside its store. Start with the social media page or send us the brief over WhatsApp.
( 06 ) — channels & tools
Where it runs.
- Meta Ads Manager
- Meta Business Suite
— ready
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