Pumps
Dual S
Double the support for your breastfeeding journey.
Breast pump
- — Client
- Spectra Baby Qatar
- — Industry
- Social Media Management
- — Services
- Social Media Management, Content Design, Copywriting, Monthly Calendar & Reporting
- — Channels
- Instagram, Meta Business Suite
- — Cadence
- Monthly
- — Team
- Content and design, Karachi
- — Since
- 2024
( 01 ) — the feed
7 scenes · scrollWhat we publish for Spectra Baby Qatar.
01.1
One product, one line, every day.
The Instagram account as it is today: the profile on a phone and twelve recent posts. A product in soft daylight, the name in a serif, the offer in a badge, the wordmark on top.
@spectrababyqatar
Monthly social media management: a calendar the showroom approves, product posts designed in-house, and every post pointing to the store or the WhatsApp line.
01.2
A post a day.
Eleven days, twelve posts, one a day with one day carrying two. Dates are from Instagram.
October – November 202612 posts
MonTueWedThuFriSatSun
24
25
26
27
28
2930+1
31
1
2
3
12
13
14
15
16
17
18
19
20
21
22
23
24252627282930+1311234
5
6
7
8
24 October to 3 November 2026 · 12 posts
01.3
Three product lines and one offer.
What the calendar rotates through, so a mother scrolling the profile meets the whole range.
- Pumps01
The range, one at a time
Dual S, Wearable 2, Platinum, S1 Plus and S2 Plus. Each pump gets its own post with the mother in the frame.
- Bottles02
Feeding
PA bottles, the 160ml baby bottle, airtight caps, the PPSU handle. The everyday products that bring a customer back.
- Accessories03
The small things
The silicone massager insert, the multi bottle warmer, the milk bag adapter. Problems solved in one picture.
- Offer04
20% off, in a badge
The store's sitewide offer on every post, in the same badge, in the same place, so it is read without being read.
01.4
Three posts, up close.
The template at full size: wordmark top centre, the product name in a serif, the offer badge, the product in a window-lit room.
Bottles
PA 160ml
All new baby bottle, PA 160ml.
Feeding bottle
Accessories
Bottle warmer
Everyday feeding prep, made easier.
Multi bottle warmer
01.5
On the phone it is read on.
The profile and two posts on an iPhone.
01.6
The feed, in numbers.
Counted from the account, not estimated.
- 0
- Posts in eleven days
- 0
- Product lines in rotation
- 0%
- The offer on every post
- 0
- Destinations: the store, WhatsApp
01.7
And where it points.
— in short
The Spectra Baby Qatar case study, in five lines.
- 01Monthly Instagram management for Spectra Baby Qatar, the Doha distributor of Spectra breast pumps, by brainiac/studio.
- 02One product, one line and the offer per post, in soft daylight, with the wordmark on top.
- 03Pumps, bottles and accessories in rotation on a calendar the showroom approves.
- 04Twelve posts in eleven days, every one designed and written in-house.
- 05Every post points to the store we built or to the WhatsApp line.
( 02 ) — the brief
What Spectra Baby Qatar needed from social.
A medical-grade product bought at a stressful time. A mother comparing pumps on Instagram needs the product, its name and the offer in one glance, and a way to ask a question without leaving the app.
The range is wide — hospital-grade, wearable and manual pumps, bottles, accessories — and the feed had to cover all of it without becoming a catalogue dump.
The showroom and the store run one offer. Every post had to carry it the same way, so a price seen on Instagram is the price seen at checkout.
( what we run )
- Social Media Management
- Content Design
- Copywriting
- Monthly Calendar & Reporting
- Meta Business Suite
( 03 ) — the content system
How the feed is run for Spectra Baby Qatar.
- 01
The template
Wordmark top centre, the product name in a serif, the offer in a badge, the product in a window-lit room, often with the mother in frame. One look, so the grid reads as one brand.
- 02
Three lines in rotation
Pumps, bottles and accessories take turns, so a mother scrolling the profile meets the whole range in a week rather than a month of pumps.
- 03
The calendar
A month planned ahead and approved by the showroom. Launches and restocks are slotted in as the showroom confirms them.
- 04
Design and copy, in-house
Every post designed and written by the studio: one product, one line, the offer, soft daylight. The 20% badge is the store's own, so the price matches.
- 05
Publishing and the note
Posts published daily, questions answered in the inbox where asked, and a short monthly note on what went out. Every post points to the store or the WhatsApp line.
( 04 ) — every month
What Spectra Baby Qatar gets each month.
12Posts in eleven days
3Product lines in rotation
20%The store's offer, on every post
2Destinations: the store, WhatsApp
( 05 ) — questions
What people ask about social media management.
- What does the monthly social media management include?
- A content calendar for the month, approved by the showroom before anything is designed; the posts themselves, designed and written in-house to the brand's look; publishing on schedule; replies where asked; and a short monthly note on what went out and what it returned.
- Why is the offer on every post?
- Because it is on every product in the store. A mother who sees 20% off on Instagram and then a different price at checkout stops trusting both. The badge is the store's own, so they always agree.
- Do you also run the paid campaigns?
- For Spectra Baby Qatar the engagement is organic posting and the inbox. Paid amplification is added when a post already performs, not by default.
- Can brainiac/studio run social media for a baby or healthcare brand in Qatar?
- Yes. Spectra Baby Qatar and Ten Little Toes are both Doha mother-and-baby brands whose feeds we run. Start with the social media page or send us the brief over WhatsApp.
( 06 ) — channels & tools
Where it runs.
- Meta Business Suite
— ready
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