- — Client
- Future Sports
- — Industry
- Sports Academy
- — Services
- Website Design & Build, Programme & Schedule Pages, Register-Interest Flow, Performance & SEO Foundation
- — Timeline
- Launched for the 2026–2027 season
- — Team
- Design and engineering, Karachi
- — Year
- 2026
What we made for Future Sports.
The programme, in numbers.
Every number is on the academy's site: the age range, the term, the sessions.
- U0–U17
- Age groups, boys and girls
- 0
- Sessions per term
- 0
- Weeks per term
- 0
- Sessions a week, every stage
A site that registers interest.
The homepage, with the pieces a parent touches: the season, the stage, the register button and the WhatsApp community.
Qatar Foundation football
Season 2026–27
Education City, Doha
Stage
U10–U13 · Academy
Four stages, one academy.
A player joins at their age and moves up with their group. The coaching changes at each stage. The standard does not.
- U5–U701
Foundation
First contact with the ball, in a group, with rules.
- U8–U902
Development
Technique before tactics. The ball, then the game.
- U10–U1303
Academy
The game, understood. Position, shape and decision.
- U14–U1704
Performance
Standard, load and individual progression.
The homepage, top to bottom.
Hero, why parents choose Future Sports, four things we can tell you now, four stages, register your interest.
For a parent on a phone.
The hero, the reasons, and the four stages on an iPhone. Register and WhatsApp are one tap from every screen.
And the rest.
- Midnight#0F172A
- Amber#DB9328
- Emerald#10B981
- Cream#FAF7F2
Every player, further forward.
The Future Sports case study, in five lines.
- 01A website for the football academy that runs Qatar Foundation football at Education City, Doha, built by brainiac/studio.
- 02The programme in numbers under the hero: U5 to U17, 28 sessions, 14 weeks, qualified coaches.
- 03Four stages — Foundation, Development, Academy, Performance — as four cards a parent can find their child in.
- 04Register your interest and join the WhatsApp community, repeated wherever a parent might decide.
- 05Launched for the 2026–2027 season.
What Future Sports needed.
A parent with a five-year-old and a parent with a sixteen-year-old land on the same page. Both need to find their child's stage, understand the term, and register in under a minute, on a phone, probably at the side of a pitch.
An academy has to earn trust before it asks for a name. Qualified coaches, a clear pathway, a safe environment and competitive opportunities had to be stated plainly, not buried in an about page.
The site is not a store. There is no checkout to design around, so the whole page had to point at two actions: register your interest, and join the WhatsApp community.
How we built it for Future Sports.
- 01
The programme in numbers
U5 to U17, twenty-eight sessions a term, fourteen weeks a term, qualified coaches — as a strip of large numerals under the hero, so the shape of the programme is clear before any paragraph.
- 02
Four stages, one method
Foundation, Development, Academy and Performance as four cards: the age band, the stage name, one sentence on what changes. A player joins at their age and moves up with their group.
- 03
Why parents choose it
Structured coaching, a player pathway, a safe and inclusive environment, competitive opportunities — four reasons, numbered, in the order a parent asks.
- 04
Register and WhatsApp
One amber button for registering interest and one for the WhatsApp community, repeated in the hero, the sidebar and the closing section. The site is dark midnight blue with the crest's amber and a pitch emerald.
What Future Sports launched with.
What people ask about this build.
- Why is there no online registration or payment on the site?
- The academy registers interest first and confirms places by WhatsApp, which is how its parents already communicate. A form that takes a name and a phone number converts better than a checkout for a programme that is placed by age group.
- Is the site built on a platform like WordPress or Shopify?
- No. It is a Next.js site served behind Cloudflare, statically rendered so it stays fast on a phone at the pitch, with nothing for the academy to maintain between seasons except the dates and the schedule.
- Can brainiac/studio build a site for a school, club or academy in Qatar?
- Yes. Future Sports is a Qatar academy site we designed and built, and we have built for Qatari businesses since 2023 from Karachi, two hours ahead of Doha. Send us the brief over WhatsApp.
Tools we used.
- Next.js
- React
- TypeScript
- Tailwind CSS
- Cloudflare
More from the studio.
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