The decisions
people get stuck on.
Balanced comparisons of the choices that stall a project — written to help you decide, including the cases where the answer is not to hire us.
Honest side-by-side comparisons of the technology and commercial decisions buyers get stuck on — platforms, frameworks, hiring models and contract shapes. Each one states its verdict before the detail, and several conclude against us.
Updated August 2026
Shopify or WooCommerce?
Both build good stores. The decision usually comes down to who maintains it and which payment gateways you need.
React Native or Flutter?
Both build one app for both stores. The right answer usually depends on what your team already knows.
Hire in-house, or outsource?
The honest comparison, including the cases where hiring is clearly the better answer.
Fixed price, or pay by the day?
Which contract shape actually protects you depends entirely on how settled the scope is.
Build it, or buy it?
Most businesses should buy. This is how to work out whether you are one of them.
SEO or paid ads?
One buys visitors today and stops when you stop. The other takes months and keeps working.
Let's build what's next.
Tell us what you’re building. We’ll tell you how we’d help.