70%
increase in online sales
Serving Pakistan · Karachi, Lahore, Islamabad
Englishlive · taking projects · v1
We buildsoftware systemsthat go live.
This is home. We have been here since 2016, and the enterprise fintech work — Kuickpay, 1Link — is infrastructure most agencies never get near. If you are a Pakistani bank, processor or platform, we have shipped at that level and the references are local.
50+projects shipped
10Qatar clients
2016building since
In short
We are a Karachi software studio, building for Pakistani businesses since 2016. Our fintech work includes Kuickpay and 1Link — the country's largest shared payment switch, connecting nearly every major bank. Eighteen people, one office, and the seniors who scope your project build it.
Updated November 2026
— what pakistani businesses ask for
Where we start in Pakistan.
Karachi · Lahore · Islamabad
— working with us from Pakistan
The same working day.
Karachi. Same city, same hours.
Payment infrastructure, at national scale
1Link is Pakistan's largest shared payment switch, connecting nearly every major bank. Kuickpay handles bill payment, QR, checkout and POS. This is not e-commerce plugin work — it is the layer underneath.
A founder who was the CTO
Naveed Nazeer was CTO of Kuickpay for six years and eHissab for four and a half. Both began as engagements and became clients, which is the strongest thing we can say about how we work.
In the room when it matters
Same city, same hours, and we will come to your office. For regulated work where the awkward conversations happen face to face, that is worth more than it sounds.
Built for local conditions
We measure Core Web Vitals on real Pakistani networks, not on a fibre connection in a European data centre. A site that is fast in a benchmark and slow in Karachi has failed.
— pakistani buyers ask
Working with us from Pakistan.
Yes, and we have. 1Link and Kuickpay are both payment infrastructure. We build to the access controls, audit trails and encryption those environments require — we hold no certification of our own, and formal audit work goes to a specialist consultant.
Yes, considerably, and that is the least interesting reason to hire us. The better one is that the senior people who scope your project build it, and you can sit in a room with them.
We do, and several of the systems we built are still running years later — the longest is past five. Support terms are agreed in the contract rather than promised on a page.
Yes, and it is how most of our long engagements started. What we will not do is take on something small that we can see will not fix the actual problem without telling you first.
— what we do
Threepillars.Onestudio.
— case study
Proof,notpromises.
An established Qatar retail brand with thriving physical stores but a digital presence in decline. We rebuilt the full stack — website, inventory, social media, and paid campaigns — and reversed the trend entirely.
Read full case study →— process · scroll →Our product
Our product
development process
01 / 06
Listen
We pressure-test your vision and align on outcomes before writing a single line of code — discovery, audits, and a written diagnosis.
— listen02 / 06
Design
Component-driven design in Figma, then in Storybook. Accessibility and performance constraints baked into every component’s spec.
— design03 / 06
Develop
Senior engineers writing production code from the first sprint. Two-week sprints. Demos you can click. A deployable build every day — no surprises mid-build.
— develop04 / 06
Test
QA, automated tests and accessibility checks across every screen a customer touches, before anything goes live.
— test05 / 06
Launch
Performance budgets, monitoring, a security review, and a runbook your team can use. Go-live with confidence, not crossed fingers.
— launch06 / 06
Support
Ongoing partnership — maintenance, new features and advisory support under agreed terms that keep the product improving long after launch.
— support06 steps
— capabilities
Everycapabilityyouneed.Underoneroof.
No vendor coordination, no scope gaps. Senior teams across product, engineering, AI, and growth — all under the same roof.
View all services →— industries
Industriesweknowontheinside.
The right software pattern for fintech is the wrong one for media. Hover any industry to preview it — click to read what we build there.
— why brainiac/studio
Builtdifferently.Builtdeliberately.
Six reasons clients keep working with us for years instead of replacing us with the next vendor.
— 01
Senior-only team
The person on your call is the person on your code. We don't scale down talent for margin — our senior engineers average more than ten years of shipping production systems.
NKSRJMAT+8
10+
years avg experience
— 02
Every capability under one roof
AI, software, growth, infra, security — no vendor coordination, no scope gaps.
AIWebMobileSEODevOpsSecurityCTO
7
service categories
— 03
Something real every two weeks
Milestone-scoped sprints end in software you can click — not months of discovery before you see anything.
Scope
Build
Test
Ship
2
weeks per demo
— 04
Built to hand off
Decision records, runbooks, dashboards — your team can keep ownership without us.
100%
of the code is yours
— 05
The same working day
Karachi is one to two hours ahead of the Gulf and three to four ahead of Spain, Italy and France.
+2h
hours ahead of Doha
— 06 / 06
Built for the long run.
We have run Tone Lifestyle's store for more than five years. We work to make ourselves replaceable, not indispensable — which is exactly why clients keep us around.
5+longest store partnership
50+projects shipped
— testimonials · scroll →What clients say
What clients say
after we ship.
edited only for length, never for tone
01 / 06
“What started as a single project turned into a full partnership. The team didn't just deliver — they took ownership of our entire digital presence and treated our business like their own.”
Ten Little Toes
Client Team · Doha, Qatar
02 / 06
“They understood what Ertho needed to be from the very first conversation. They didn't just build a store — they built the foundation our brand stands on.”
Ertho
Founder · Doha, Qatar
03 / 06
“We came in through a referral and the trust was already there before we'd had a single meeting. They delivered early, built exactly what Stride needed, and the store has been running clean ever since.”
Stride
Founder · Doha, Qatar
04 / 06
“Most agencies finish the job and leave. They stayed — and grew into a team we now bring in before making major technical decisions. Five years of that relationship is worth more than any single deliverable.”
Kuickpay
Product Team · Pakistan
05 / 06
“I had an idea and no product. I walked away with a web app, a mobile app, and a team that still picks up when I call. They turned a concept into something real — and stayed to make sure it kept working.”
eHissab
Founder · Oman
06 / 06
“They don't just manage the store — they know it better than we do. Every seasonal drop, every product update, handled without us having to think twice. That's what a real long-term partner looks like.”
Tone Lifestyle
Brand Team · Qatar
06 clientsAll results →
how we work
Signal. System. Scale.
Four phases, no surprises. Dates are agreed in writing before we start — then we keep improving after launch.
— 01
Signal
Discovery & strategy. We listen, audit, and agree on what success looks like.
— 02
System
Design & build. Architecture, prototypes, and shipped code, in two-week sprints.
— 03
Scale
Launch & optimise. Real users, real data, improvements every week.
— 04
Support
Long-term partnership. Maintenance, new features and advisory, under whatever support terms we agree. Optional.
— why brainiac/studio
Builtdifferently.Builtdeliberately.
— 01
One studio, every capability
No vendor coordination. No scope gaps. Product, engineering, AI, and growth under one roof.
— 02
Senior-only team
The person on your call is the person on your code. We don’t scale down talent for margin.
— 03
Built in Karachi, for the Gulf and Europe
Cost-efficient without cutting corners, and the same working day as Doha, Dubai, Riyadh and Muscat.
— 04
Working software early
Milestone-scoped sprints put something you can click in front of you early — not months of discovery first.
— 05
Documentation by default
Every system we ship comes with the docs your team needs to keep ownership.
— 06
Designed to hand off
We build to make ourselves replaceable, not indispensable. Long-term partnerships, not lock-in.
50+Projects shipped
18Industries served
journal · insights
Latest thinking.
All articles5 articles published
— ready
Let's build what's next.
Tell us what you're building. We'll tell you how we'd help.