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brainiac/studio

Digital Studio

brainiac/studiobrainiac/studio
Web & App Development
02 · web & app development / shopify

Shopify stores built for scale.

For brands doing 7–8 figures and growing. Fully custom themes, Shopify Plus enterprise builds, headless storefronts on Hydrogen, and clean migrations from Magento, WooCommerce, and BigCommerce.

See our work
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our point of view

Most Shopify stores hit a wall at $5M. We build the ones that don’t.

The Shopify Liquid theme that got you to $1M starts to feel like a liability at $5M. Page weight balloons. Apps stack on apps. Core Web Vitals tank. Conversion rate slowly compresses. The brand still looks good — but the checkout doesn’t feel as fast as it used to.

We rebuild the layer that scales: a clean theme architecture (or a headless Hydrogen storefront), a hard performance budget, and only the apps that earn their cost-per-pageview. We migrate carefully — never with a Big Bang — and we instrument everything so the next person to inherit the store can read the system.

1.5sLCP target on every Shopify build
−40%Average page weight reduction we deliver
+18%Average conversion lift after re-platform
what we build

What we build.

01

Custom Shopify themes

Online Store 2.0 themes with section everything, performance budgeted from day one, and no app you don’t actually need.

02

Shopify Plus enterprise builds

B2B, multi-store, multi-currency, custom checkout extensibility, Shopify Functions, and Flow automation.

03

Headless Shopify (Hydrogen + Next.js)

When the front-end limits of Liquid stop being acceptable. Sub-1.5s LCP, edge rendering, and Sanity for content.

04

Migrations

Magento 2 → Shopify, WooCommerce → Shopify, BigCommerce → Shopify, Salesforce Commerce → Shopify Plus. Done in waves with no traffic loss.

05

Custom apps & integrations

Public and private Shopify apps, ERP integrations, ESP webhook reliability, custom checkout extensibility.

06

B2B wholesale

Customer-specific pricing, draft orders, payment terms, account hierarchies, and reorder workflows.

07

Performance & Core Web Vitals

From 4-second LCPs to 1.5-second LCPs. We audit, optimize, and re-measure on real Pakistan / SEA / GCC networks — not just on a fast cable connection.

08

Ongoing retainers

Senior Shopify engineers on tap for monthly feature work, app evaluations, and the work no one else on your team has time for.

use cases

Who this is for.

01

Brands at $500K–$50M

When in-house dev is too thin and the freelancer can’t architect — that’s our zone.

02

Re-platforming teams

Migrating off Magento, WooCommerce, BigCommerce, or Salesforce Commerce — without the horror stories.

03

B2B wholesale ops

Customer-specific pricing, payment terms, draft orders, and the operations dashboards your CSMs actually need.

04

Global sellers

Multi-region pricing, multi-currency, locale routing, and tax compliance done properly.

approach

How we build it.

01

Audit

Theme code, app stack, page-weight budget, conversion funnel, Core Web Vitals, and the analytics. Written report before we propose anything.

02

Plan

Information architecture, design direction, technical architecture, app rationalization, and a phased migration plan if applicable.

03

Design

Component-driven design system in Figma, then in Storybook. Accessibility and performance constraints baked into every component.

04

Build

Two-week sprints, every PR previewed on Shopify’s development store, every change reviewed by a second engineer.

05

Migrate

Data migration in batches with rollback. DNS swap planned for a low-traffic window. Real-user monitoring up before we cut over.

06

Optimize

Post-launch CRO and performance work for 60–90 days, with weekly readouts against your conversion baseline.

tech stack

Stack and integrations.

Shopify / Shopify Plus
Hydrogen + Oxygen
Next.js (headless)
Sanity / Contentful
Algolia / Searchspring
Klaviyo
Gorgias
Rebuy / Stamped / Yotpo
Shopify Functions + Flow
pricing

Engagement models.

— 01

Theme + Setup

from $24k

Custom Online Store 2.0 theme on Shopify or Shopify Plus, performance-budgeted, fully sectioned.

  • Custom Liquid theme
  • Up to 8 templates
  • Performance budget enforced
  • 30 days post-launch support
Most popular— 02

Plus Build / Migration

from $75k

Shopify Plus build or full migration off another platform, including data, redirects, and B2B if needed.

  • Plus features (Functions, Flow)
  • Migration with zero traffic loss
  • B2B wholesale optional
  • 60 days post-launch support
— 03

Headless / Hydrogen

from $140k

Headless storefront on Hydrogen or Next.js with Sanity CMS, Algolia search, and edge rendering.

  • Hydrogen / Next.js storefront
  • Headless CMS + search
  • Edge rendering on Oxygen / Vercel
  • 90 days post-launch support
faq

Frequently asked.

5 questions answered. Still have one? Reach out.

Yes — we’re a certified Shopify Plus partner with senior engineers across Liquid, Hydrogen, Functions, and Flow.

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