Ads that answer to a number.
Google catches people already looking. Meta reaches them before they search. Both only work if the tracking underneath is right — and in most accounts we inherit, it is not.
We run Google Search, Shopping, Meta and Instagram campaigns, and fix conversion tracking before spending anything. Search can produce enquiries in the first week; Meta usually needs two to four weeks to settle. You get one monthly page showing spend, leads, cost per lead and what we changed.
Updated August 2026
One catches demand. One creates it.
Which comes first depends on whether anyone is searching yet.
Two very different jobs that get lumped together.
Google is for demand that already exists. Someone types what you sell and you appear. High intent, quick results, and limited by how many people are searching — which in a small market can be very few.
Meta is for demand you create. Nobody was looking, but the right person sees the right thing and starts. Slower to prove, harder creatively, and it works in markets where nobody is searching yet.
Most businesses need both eventually. Which to start with depends on whether people in your market are already searching for what you sell — and we will check that before recommending, rather than after.
What we do.
Fix the tracking first
Before any spend. Conversions on real events with real values, server-side where the browser blocks it.
Google Search
Tight keyword groups, negatives that stop wasted spend, and ad copy that matches the page it lands on.
Google Shopping
For stores. A clean, complete feed moves performance more than most campaign settings ever will.
Meta and Instagram
Audience testing, then creative testing — because on Meta the creative is the targeting.
Creative that gets tested
Several angles, running against each other, with the losers switched off rather than left to drain budget.
Landing pages that convert
Sending paid traffic to your homepage wastes most of it. We build the page the ad promised.
Remarketing with limits
Capped, timed, and off once someone buys. The usual way brands irritate people who already like them.
One page of reporting
Spend, leads, cost per lead, what changed, what we are trying next — including the tests that failed.
Google or Meta first?
They are not interchangeable. The honest differences, so the first budget goes to the right place.
| Google Search | Meta / Instagram | |
|---|---|---|
| The person is | Already looking for it | Not thinking about it yet |
| First enquiries | Days | 2–4 weeks |
| What decides success | Keywords and landing page | Creative, above everything |
| Cost per click | Higher — you are bidding on intent | Lower, but more clicks needed |
| Needs from you | Real search demand in your market | Photos or video worth stopping for |
| Works when demand is thin | No — nothing to catch | Yes — this is its advantage |
| Start here if | People search for what you sell | They do not know you exist yet |
What the numbers look like.
Online sales for a Qatar children's brand, paid and lifecycle running together.
Median top-of-page bid in PKR. Clicks here cost roughly nine times what the same click costs in Pakistan.
Median top-of-page bid in PKR — cheap enough to learn from before scaling into the Gulf.
When to run ads.
You know what a customer is worth
Without that number nobody can judge whether the spend is working, including us.
Your site already converts
Ads amplify what works. If organic visitors do not convert, paid ones will not either — they will just cost more.
You need enquiries before SEO lands
SEO compounds over months. Ads buy you next week. Most businesses need both, in that order of patience.
You are testing a new market
A small ad budget answers 'is there demand here' far faster and cheaper than a content programme.
How we work.
We audit what is running
Accounts, tracking, and what the numbers actually mean. This is normally where we find conversions counting the wrong thing.
We fix the tracking
Before spending anything. Otherwise every decision after this is a guess and the platform optimises toward the wrong outcome.
We check the demand is real
Actual search volume in your market. Sometimes the honest answer is that Google has nothing to catch and the budget belongs on Meta.
We agree the target
A cost per lead or return on spend, written down before launch, so nobody grades their own homework at month end.
We start small
A limited budget across a few clearly separated tests. Enough to learn from, not enough to lose.
We move budget weekly
Toward what returns, away from what does not. Most of the value is in this loop, not in the setup.
We report monthly, plainly
Including the months where the answer is that it is not working yet, and what we are changing.
Frequently asked.
6 questions answered. Still have one? Reach out.
It depends on whether people in your market already search for what you sell. If they do, Google Search is usually first — high intent, quick answers. If search volume is thin, which is common in the Gulf, Google has nothing to catch and Meta is the better first move because it creates demand rather than harvesting it. We check the actual volume before recommending, not after.