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brainiac/studio

Digital Studio

brainiac/studiobrainiac/studio
Web & App Development
02 · web & app development / crm & erp

For when the big system nearly fits.

Salesforce and SAP are excellent and enormous. If you are paying for a fraction of one and working around the rest, building the part you need is often cheaper and always a better fit.

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In short

We build custom CRM and ERP systems — sales pipelines, inventory, purchasing, invoicing — designed around your actual process rather than a vendor's assumptions. We connect to what you already run. Typical build: three to six months.

Updated August 2026

Buy, configure, or build.

Most businesses should take one of the first two. We will tell you if that is you.

WHAT IT COSTS OVER THREE YEARSOff-the-shelfper user · rises every time you hireConfigured platformlicences plus consultantsCustom buildone build · hosting only afterIf an existing system covers eighty percent, buy it.
what this actually means

Most businesses do not need a custom ERP. The ones that do have already tried the alternatives.

You have usually been through this: bought a well-known system, spent months configuring it, and ended up with a spreadsheet beside it for the parts it could not handle. Or paid for a hundred features to use six.

Building makes sense when the gap is costing real money — staff re-entering data between systems, a process that takes a day because the software insists on it, or a way of working that is genuinely why customers choose you.

When it does not, we will say so. An off-the-shelf system that covers eighty percent, plus one small custom piece for the rest, is frequently the right answer and a fraction of the cost.

2 weeksHow often you see working software
StagedMigration, reconciled before cutover
AftercareWe stay on while it settles in
what we build

What we build.

01

Sales pipelines that match yours

Your stages, your rules, your fields. Not a vendor's idea of how selling works.

02

Inventory and stock

Multiple locations, transfers, adjustments, reconciliation against what is physically there.

03

Purchasing and suppliers

Orders, receipts, partial deliveries, supplier pricing. The parts generic systems handle badly.

04

Quoting and invoicing

Your templates, your approval steps, your numbering. Exported in whatever your accountant needs.

05

Reporting your finance team trusts

Numbers that reconcile with the accounts, not a dashboard that disagrees with them.

06

Roles and an audit trail

Who can see what, who changed what, and when. Essential the moment more than a few people use it.

07

Connections to what you run

Accounting, e-commerce, payment gateway, warehouse. So nobody is re-typing between screens.

08

Migration from the spreadsheet

Cleaned, checked, reconciled against what you had before anything is switched off.

Buy, configure, or build.

Three honest routes. Most businesses should take one of the first two, and we will tell you if that is you.

Off-the-shelfConfigured platformCustom build
Upfront costLowModerate — consultantsHighest
Monthly costPer user, rises with teamPer user, plus supportHosting only
Time to runningWeeks3–9 months3–6 months
Fit to your processYou adaptClose, with compromisesExact
Unusual pricing or workflowFights youExpensive to configureJust how it works
If the vendor changes termsYou absorb itYou absorb itDoes not apply
Choose whenIt covers ~80%You need a known ecosystemThe gap costs more than the build

Systems we have built.

Oman

Business management platform — accounting, inventory, invoicing — built and scaled with our founder as CTO.

eHissab
5+ years

Card lifecycle management for Pakistan's largest payment switch, still in production.

1Link
Staged

Reconciled against your existing numbers before anything is switched off.

Migration
use cases

When to build.

01

You pay for a lot and use a little

A licence per user for a fraction of the features, rising every time you hire.

02

The spreadsheet is load-bearing

Something critical runs on a file one person maintains, alongside the system you pay for.

03

Two systems that should talk

Someone re-keys the same data twice. That person is your integration layer.

04

Your process is the advantage

You do something differently and it is why customers choose you. Generic software makes you generic.

approach

How we work.

01

We watch how it runs now

With the people who do the job, not only the person commissioning it. That gap is where these projects fail.

02

We tell you if you should not build

Often an existing system plus one small custom piece is the right answer. We would rather say it than take the project.

03

We agree scope and dates

What gets built, in what order, by when. In writing, before anything starts.

04

We build in two-week blocks

Working software you can log into and try, every fortnight.

05

We migrate in stages

Test migration first, reconciled against your existing numbers, before anything real moves.

06

We roll out gradually

One team first, then everyone. The old way stays until the new one is proven.

07

We hand over documented

Written docs, a walkthrough, code in your repository, then 60 to 90 days of support.

faq

Frequently asked.

6 questions answered. Still have one? Reach out.

Buy, if something genuinely fits — it is cheaper, faster and lower risk, and we will say so plainly. Building earns its place when the gap costs real money every month: staff re-entering data, a process taking a day because the software insists, or a way of working that is why customers choose you. If an existing system covers eighty percent and the rest is a nice-to-have, buy it.

6 questions
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