Hear it from us, not a customer.
Most outages are noticed by someone trying to buy something. Monitoring set up properly means you know first, and often before anyone is affected.
We set up monitoring, alerting and on-call so problems reach your team automatically — with alerts tuned so people still read them. Usually two to four weeks, including agreeing what actually warrants waking someone.
Updated August 2026
Too many alerts is the same as none.
The test: can a person do something about this right now?
Too many alerts is the same as none.
The common failure is not missing monitoring. It is monitoring that fires constantly for things nobody acts on, until the channel gets muted and the real alert arrives into silence.
So the work is as much about deleting alerts as adding them. Something should only wake a person if a person can do something about it right now. Everything else is a dashboard or a morning summary.
The other half is knowing what to measure. Server CPU is rarely the thing customers feel. Checkout completing, the API responding, the payment gateway answering — those are worth an alarm.
What we set up.
Monitoring of what users feel
Can they check out, does the API answer, is the page fast. Not server metrics for their own sake.
Alerts a person can act on
If nobody can do anything at 3am, it is not an alert. This is where most setups go wrong.
On-call that is sustainable
A rota, an escalation path, and agreement about what genuinely warrants waking someone.
Uptime from outside
Checked from where your customers are. Monitoring only from inside misses whole categories of failure.
Error tracking
Grouped and deduplicated, so a spike is visible rather than buried in noise.
Dashboards worth opening
The handful of numbers that show whether things are healthy, not forty charts nobody reads.
Runbooks for the likely failures
So whoever is on call is not diagnosing from scratch at 3am.
A review after incidents
What happened, why, and what stops it recurring. Without blame, or people stop reporting.
What is worth alerting on.
The test is simple: can a person do something about it right now?
| Signal | Wake someone? | Why |
|---|---|---|
| Checkout failing | Yes, immediately | Revenue stops, and it is fixable now |
| Site returning errors | Yes | Customers are affected right now |
| Payment gateway down | Yes | Even if the fix is telling customers |
| Response times climbing | Warn, do not wake | Trending, not yet an emergency |
| CPU at 80% | No | Customers do not feel CPU |
| Disk 60% full | Ticket, not an alert | Predictable, days of warning |
Where this matters most.
Payment switch systems where an outage is not an inconvenience.
E-commerce sites where an hour down during a campaign is measurable revenue.
We normally delete more alerts than we add. That is the improvement.
When you need this.
Customers tell you when it breaks
The clearest signal, and an expensive way to find out.
Your alert channel is muted
Everyone has done it. It means the alerts were wrong, not the people.
Downtime costs real money
If an hour offline is measurable revenue, monitoring is cheap by comparison.
Not for a low-traffic internal tool
If a few people use it in office hours, a simple uptime check is enough. We will say so.
How we work.
We ask what downtime costs
That number decides how much monitoring is worth. Without it everything looks equally urgent.
We monitor the user journey
Can someone complete the thing your business depends on. Start there, not with servers.
We tune alerts hard
Usually deleting more than we add. A muted channel is worse than no channel.
We write runbooks
For the failures that are actually likely, so on-call is following steps rather than improvising.
We set up the rota
With escalation, and agreement on what warrants a night call.
We review after incidents
Blamelessly, or people stop telling you things.
Frequently asked.
5 questions answered. Still have one? Reach out.
Maintenance keeps software healthy — updates, patches, backups. Reliability is about knowing immediately when something is wrong and having a practised way to respond. Many clients need both, and they are different disciplines: one is preventative, the other is detection and response.