Morning
Petit
Soft at nine, warmer by noon.
Rose · Hibiscus · Vanilla
- — Client
- Rasha Perfumes
- — Industry
- Luxury E-commerce
- — Services
- WooCommerce Development, Custom WordPress Theme, Art Direction & UX
- — Timeline
- Launched October 2026
- — Team
- Design and engineering, Karachi
- — Year
- 2026
( 01 ) — the work
7 scenes · scrollWhat we made for Rasha Perfumes.
01.1
The storefront, in layers.
The homepage, the product page, and the parts of the buy box a customer actually touches: the price, the notes, one gold button, the delivery terms, and a WhatsApp line.
Extrait de parfum
480 QAR
Extrait · 100 ml
Notes
Tuberose · Saffron · Woody Musk
Add to cart
01.2
A page per scent, a colour per box.
Petit, Noval and Passion each get their own page, and the page takes the colour of the box: black, emerald, plum. One house, three distinct bottles.
Evening
Noval
Rich and unhurried.
Tuberose · Saffron · Woody Musk
Night
Passion
Bold from the first spray.
Cranberry · Jasmine · Ylang-Ylang
The homepage, top to bottom.
Scroll, and the page scrolls with you: the hero, the three scents, the campaign, the box, the newsletter.
01.4
Built for a phone in Doha.
Most of Rasha's customers meet the house on a phone. Home, Noval and Passion as they load on an iPhone.
01.5
The parts a customer touches.
Rebuilt here from the live store, in the house's own typefaces: the buy box, the two buttons, and the three questions every product page answers.
Extrait de parfum
Noval
480 QAR
Notes
Tuberose · Saffron · Woody Musk
Format
Extrait · 100 ml
Box
Emerald, gold-lined
1Add to cartDiscover
Every product page answers
- How it wears−
- Delivery in Qatar+
- Gifting+
Free same-day delivery across Qatar, Saturday to Thursday, 10am to 10pm. Cash on delivery. Confirmation by WhatsApp.
Buttons
Add to cartDiscoverWhatsApp us
Display
Cormorant
Garamond
Headings, names, prices
Text
Jost
Labels · Buttons · Body
Three extraits, one Qatari house.
01.7
And the rest.
- Ink#0B0A09
- Emerald#0C3A31
- Plum#2D1F46
- Gold#D4B25A
- Ivory#F1E9D6
— in short
The Rasha Perfumes case study, in five lines.
- 01A WordPress and WooCommerce store for a new Doha perfume house, designed and built by brainiac/studio.
- 02Three products, each with its own page and its own colour; the gift box photographed open as part of the product.
- 03Checkout built for Qatar: cash on delivery, free same-day delivery Saturday to Thursday, order confirmation on WhatsApp.
- 04Cloudflare, server-side caching and responsive WebP photography so a full-bleed site stays fast on a phone in Doha.
- 05Live at rasha.qa since October 2026.
( 02 ) — the brief
What Rasha Perfumes needed.
Rasha is a Qatari fragrance house with a first collection of three extraits de parfum — Petit, Noval and Passion — each sold in a rigid magnetic gift box. The brand's whole argument is that imported niche perfume is priced for Paris and not built for the Gulf climate. The website had to make that case in seconds, to a buyer in Doha, on a phone.
Three products is a small catalogue. That is harder, not easier: there is nowhere for a generic store template to hide. Each scent needed its own character on the page, and the box — which the house considers part of the product — had to be shown, not mentioned.
Buying in Qatar has its own habits. Customers expect cash on delivery, same-day delivery across the country, and order confirmation over WhatsApp rather than email. The storefront had to work the way Doha already shops, not the way a default WooCommerce checkout assumes.
( 03 ) — the build
How we built it for Rasha Perfumes.
- 01
Structure around the three
We mapped the site to the collection: a home page that introduces the three scents as morning, evening and night, a product page per extrait, a page for the house itself, and a shop. Nothing else. Every navigation item is one of the three names or a way to buy them.
- 02
Design that matches the box
Near-black backgrounds, a gold accent taken from the box interior, and a serif display face set large. Each scent gets its own tone — Noval's page shifts to emerald, matching its box — so the three feel like one house and three distinct bottles. The hero is the campaign photography, not a bottle on white.
- 03
A checkout built for Doha
WooCommerce with a custom theme and a lightweight cart drawer. Cash on delivery, free same-day delivery across Qatar with the Saturday-to-Thursday delivery window stated on every product page, prices in QAR, and order confirmation and delivery updates sent over WhatsApp. A 'Complete the set' module cross-sells the other two scents.
- 04
Launch and performance
Cloudflare in front, server-side page caching, responsive image sets for the full-bleed photography, and the SEO basics — titles, descriptions, canonicals and Open Graph — in place before launch. The house's delivery, returns and privacy policies were written into proper pages rather than left to a footer line.
( 04 ) — results
What Rasha Perfumes launched with.
3Extraits on one storefront
Oct 2026Live at rasha.qa
CODCash on delivery and WhatsApp confirmation
Same-dayQatar delivery rules on every product page
( 05 ) — questions
What people ask about this build.
- Why WordPress and WooCommerce rather than Shopify for a perfume store in Qatar?
- Three products, cash on delivery and a house that wanted to own its storefront outright. WooCommerce gives the house full control of the theme and the checkout rules, with no monthly platform fee and no payment gateway requirement at launch. For a larger catalogue or multi-currency selling we would weigh Shopify; for this brief WooCommerce was the better fit.
- How does cash on delivery work on rasha.qa?
- Cash on delivery is the launch payment method. The customer places the order on the site, the house confirms it over WhatsApp, the courier delivers the same day across Qatar, Saturday to Thursday, and the customer pays the courier in cash. Online card payment can be switched on alongside it when the house is ready.
- Is the site fast on a phone, given the full-bleed photography?
- Yes. Every photograph is served as a responsive WebP set sized to the viewport, Cloudflare caches at the edge, and Breeze caches rendered pages on the server. The campaign imagery stays, the weight does not.
- Can brainiac/studio build a similar WooCommerce store for a brand in Doha?
- Yes. We build WordPress, WooCommerce and Shopify stores for Qatari brands from Karachi, two hours ahead of Doha, and have done so for ten clients in Qatar. Start with the WordPress development page or send us the brief over WhatsApp.
( 06 ) — stack
Tools we used.
- WordPress
- WooCommerce
- Elementor
- PHP
- JavaScript
- Cloudflare
- Breeze Cache
- WhatsApp Business
( 06 ) — up next
More from the studio.
— ready
Working on something similar?
Tell us what you’re building. We’ll share the patterns we’d use.