Serving Pakistan · Karachi, Lahore, Islamabad
EnglishOne mark. Every size. Every surface.
A logo is one file. An identity is the mark, the colours, the type and the pattern, delivered so your website, your feed, your packaging and your shopfront all come from the same source.
We design brand identities and logos for businesses in Qatar, the Gulf and Europe: the mark in every version it needs, a colour and type system, the lines the brand speaks in, and templates for the places it will appear first. Delivered as vector files your printer, your developer and your social team can all use.
Updated November 2026
A logo is one file. An identity is why the tenth post matches the first.
Mark, colour, type and pattern, delivered as files and templates, so every surface draws from one source.
The expensive part is not the logo. It is everything that has to match it afterwards.
A logo gets designed once. Then it has to sit in a browser tab at sixteen pixels, on an Instagram avatar, on a post, on a story, in an ad, on a product card, on a window. If each of those is improvised, the brand looks like several businesses within a month.
So we design the system, not just the mark: the versions of the logo for dark, light and one-colour print, the four or five colours and what each one is for, the type and how a line splits across it, the pattern or ground that says the brand before the mark is seen.
Then we hand over templates for the first places it will be used, built from the same files as the website we build and the feed we run. For Future Sports that meant the post templates and every avatar size on the day the academy opened. For Ten Little Toes it meant posts, stories, ads and the packaging for its own-brand products.
What we do.
The mark
Drawn to hold at avatar size and on a window. Delivered in the versions it needs: on dark, on light, one colour for print.
Wordmark and lock-up
The name set so it can stand alone or sit with the mark. In two scripts where the market reads in two, drawn to the same weight.
Colour, with jobs
Four or five colours and what each one is for: the ground, the line that matters, the band it sits on. Not a palette of twelve.
Type and how it splits
A display face and a text face, and the rule for how a line breaks into two colours, so a post, a hero and a shirt can carry the same sentence.
Pattern and ground
A texture or pattern that is recognisably yours before the mark appears. The brush-stroke peach for Ten Little Toes is this.
The lines
Three to five short lines the brand speaks in, written to be said out loud and to fit on a post.
Templates for the first surfaces
Posts, stories, the avatar and favicon sizes, the website header, a product card. Whatever goes live first.
Packaging and print
Print-ready artwork for own-brand products, bags, cards and signage, with the instructions in the brand's voice.
A logo file against an identity.
Both start with a mark. Only one of them still matches a year later.
| You need | A logo file | An identity system |
|---|---|---|
| The mark in a browser tab and on a shopfront | One size, redrawn each time | Versions drawn for each size, delivered |
| Posts that match without a designer in the room | Whoever posts, guesses | Templates built on the colour and type sheet |
| English and Arabic together | Arabic typeset in a lookalike font | Arabic drawn to the same weight as the Latin |
| A one-colour print on a bag or a shirt | The colour logo, greyed out | A one-colour version that was designed as one |
| The website and the feed to look like one business | Two teams, two interpretations | One set of files for both, from the start |
Identities we have designed.
The FS mark with its chevrons, navy and gold, a condensed display face and five brand lines for a Doha football academy, delivered with the website and the feed.
A burst of ten strokes in four colours, an English and Arabic wordmark at equal weight, a brush-stroke pattern and own-brand packaging for Qatar's mama & baby store.
Identity refinement alongside the bilingual Shopify store for a Qatari athletic wear brand.
When this is worth doing.
You are about to appear in many places at once
A new store, a feed, ads and packaging in the same quarter. The system has to exist before the first of them does.
The mark was never drawn for screens
It works on the sign and falls apart at sixteen pixels. Usually the fix is a redraw that keeps what customers recognise.
You read in two languages
Gulf brands do. A wordmark that treats Arabic as a translation of the English looks like one, and customers notice.
Not if your mark already works
If customers recognise it, we refine and extend rather than replace. A new logo for a known brand throws away the one thing marketing cannot buy back.
How we work.
We find out where it will live
Every surface the brand will appear on in the first year, from the favicon to the window. The list decides what has to be designed.
We agree what to keep
For an existing brand: the name, the colour people know, the idea in the name. For a new one: the few things already fixed.
We draw the mark
At three sizes at once, so nothing is approved that only works large. Two or three directions, then one, then the versions.
We set colour and type
Each colour with a job, the type with its splitting rule, the ground or pattern. Written down on one sheet.
We build the templates
The posts, stories, cards and headers the brand needs first, so the first month looks like the fifth.
We hand over the files
Vector files, the sheet, the templates and the sizes, named so a printer, a developer and a social team can each find what they need.
Brand Identity & Logo Design
7 questions answered. Still have one? Reach out.
A logo is the mark. An identity is the mark plus the colours, the type, the pattern and the lines, with the rules for using them, delivered as files and templates. A logo on its own leaves every later decision to whoever is posting that day, which is how a brand drifts.