Logistics platforms that move freight without the firefighting.
For carriers, freight forwarders, 3PLs, last-mile delivery networks and e-commerce fulfilment. Shipment tracking, route optimisation, carrier and customs integrations, and dashboards that warn your ops team about delays before customers do.
We build fleet, last-mile, warehouse and freight-visibility software for carriers, 3PLs and e-commerce fulfilment teams in Saudi Arabia, the UAE, Qatar and Oman, then Europe and Pakistan. We have not shipped a fleet platform; order, payment and back-office work transfers from eight Qatar stores, Pay2m and eHissab in Oman.
Updated November 2026
A practice, not a sales territory.
Logistics software fails at the edges: the integration that drops messages at midnight, the GPS ping that stops updating three stops from delivery, the route that was optimal at 6am but wrong by 10am after two driver call-outs. Most platforms handle the happy path well. We engineer for the failure modes, because in logistics the failure modes are the daily reality.
We have not shipped a fleet or freight platform, and we say so. What transfers: order and stock flows from the eight stores we have built in Qatar, payments and reconciliation from Pay2m, and the back-office software we built from zero for eHissab in Oman. Carrier APIs, customs single windows and EDI are integration work; we map each one with your ops team before we promise anything about it.
Shippers expect live ETAs, delay alerts before a deadline is missed, and carrier scorecards that reflect real service. We build to that — location updates at the frequency your operation needs, delay detection, and the carrier performance data your procurement team can negotiate with.
Sub-verticals.
Common engagements.
Real-time shipment tracking
GPS telemetry ingestion, cellular and IoT device integration, geofence event triggers, and the pipeline that turns raw pings into status milestones shippers and customers can see.
Route optimisation & dispatch
Vehicle routing (VRP) solvers, time-window constraints, multi-depot optimisation, live re-routing on driver call-outs, and the dispatch console your operations team uses to run a fleet without a spreadsheet.
Carrier, courier & customs integrations
Aramex, SMSA, DHL and local courier APIs, EDI for international partners, carrier rate shopping, load tendering, customs data for national single windows, and the normalisation layer that makes every carrier look the same to your application.
Driver mobile apps
iOS/Android driver apps with offline-first architecture, turn-by-turn navigation, proof-of-delivery capture (signature, photo, barcode scan), cash-on-delivery collection, and background sync that doesn't lose data on patchy coverage.
Warehouse & inventory management
Receiving, putaway, pick/pack/ship workflows, cycle counts, FIFO/FEFO inventory control, WMS integration (Manhattan, Blue Yonder), and the barcode/RFID scanning your warehouse floor runs on.
Supply chain visibility & analytics
Multi-tier supplier event aggregation, OTIF reporting, dwell time analysis, carrier scorecards, exception management dashboards, and the delay prediction that raises alerts before the deadline runs out.
Logistics, market by market.
Gulf — Saudi Arabia, UAE, Qatar, Oman
Re-export through Dubai's ports, Saudi Arabia's logistics build-out and fast e-commerce delivery in Doha drive demand. Customs runs through national single windows, Saudi invoices go through ZATCA, and driver apps need Arabic, English and often Urdu.
Spain, Italy, France
Major ports such as Valencia, Genoa and Marseille, dense last-mile networks, and strict GDPR rules on tracking drivers' locations. EU customs (ICS2) filings and national e-invoicing rules shape the back office.
Pakistan
Cash on delivery, courier integrations and patchy rural coverage define last-mile. The Pakistan Single Window handles customs, and offline-first driver apps are a requirement, not a feature.
Work that transfers to logistics.
When a SaaS TMS already fits.
If you run a small fleet or a standard courier operation, an off-the-shelf TMS or delivery app will cost less than a custom build and work from day one. Hire us when your operation doesn't fit them — unusual routing rules, several carriers to unify, customs integrations, or a product you sell to other logistics firms.
Where to start.
Built for regulated work.
Tools we reach for first.
Frequently asked.
8 questions answered. Still have one? Reach out.
Yes, as integration work: TMS and ERP systems (SAP, Oracle, NetSuite, Odoo) expose EDI, REST APIs or database connectors. Every integration starts with a data-mapping session where we document field-level rules, error handling and retries before we write code — that is where the undocumented edge cases show up, not in production.
Other sectors.
Tell us where it hurts.
We will say honestly whether we have shipped in your sector, what transfers from the ones we have, and where the expensive mistakes usually are.