Learning platforms that hold up on exam day.
For online course platforms, schools, training providers, corporate learning teams and universities. LMS architecture, adaptive learning, live classrooms, and the assessment pipelines that make progress measurable.
We build learning platforms, LMS products, assessment engines and live-classroom tools for schools, training providers and edtech start-ups in Saudi Arabia, the UAE, Qatar and Oman, then Europe and Pakistan, in Arabic and English. We have not shipped an LMS; registration flows transfer from the site we built for Future Sports in Doha.
Updated November 2026
A practice, not a sales territory.
EdTech has a scale problem that looks like a content problem. A platform that works for 500 learners breaks at 50,000 not because of the curriculum — but because video delivery isn't adaptive, the quiz engine serialises database writes, and the progress tracker doesn't account for concurrent sessions. The pattern is well known, and we design around it before it hits production.
We have not shipped an LMS, and we say so. What transfers: programme pages and the register-interest flow from the website we built for the football academy at Education City in Doha, payments and invoicing from Pay2m, and products built from zero such as eHissab in Oman. SCORM, xAPI and LTI are published standards, and we test against the authoring tools you actually use.
The edtech bar is set by Duolingo, Coursera and Khan Academy. Learners expect progress that feels rewarding, content that loads on a 4G connection, and assessments that give meaningful feedback — not just a percentage. We build to that standard: progress systems, mobile-first delivery, and the analytics that tell educators what's actually working.
Sub-verticals.
Common engagements.
LMS architecture & course delivery
Multi-tenant LMS infrastructure, SCORM/xAPI content ingestion, course builder tooling, progress tracking, completion certificates, and the access-control model that gates content correctly across subscription tiers.
Adaptive learning engines
Spaced repetition, mastery-based progression, personalised content sequencing, and the learner-model data structures that let your platform adjust difficulty based on performance signals.
Virtual classroom & live learning
WebRTC-based video classrooms, screen sharing, interactive whiteboards, breakout rooms, live polling, and the infrastructure that keeps a large lecture stable when half the class is on mobile.
Assessment & quiz engines
Question banks, randomised assessment generation, anti-cheating controls, auto-grading for structured responses, rubric-based grading workflows, and the reporting your educators need to intervene early.
Learner analytics & reporting
Engagement tracking, time-on-task measurement, cohort progress dashboards, early-warning systems for at-risk learners, and the xAPI data pipeline that feeds your institutional analytics warehouse.
Monetisation & access control
Subscriptions, course bundles, instalment payments, cohort-based access windows, seat licensing for corporate accounts, promo codes, and the entitlement layer that prevents content leakage across tiers.
Education, market by market.
Gulf — Saudi Arabia, UAE, Qatar, Oman
Saudi Arabia licenses e-learning providers through the National eLearning Center, and the UAE and Qatar have large private-school sectors. Arabic and English are both required, often in the same course, and parents expect updates on WhatsApp.
Spain, Italy, France
Learner data falls under GDPR, with parental consent for children, and the European Accessibility Act raises the bar for platforms sold to the public. Language learning, corporate training and test preparation are strong segments.
Pakistan
Heavy demand for test prep, tutoring and skills courses on low-cost phones and patchy connections. Offline downloads, low-data video and wallet payments matter more than features.
Work that transfers to education.
When Moodle or a course platform will do.
If you need to put courses online for a school or a training team, Moodle, Canvas or a hosted course platform will do it for far less than a custom build. Hire us when learning is your product — your own platform, adaptive logic, or integrations those tools can't handle.
Where to start.
Built for regulated work.
Tools we reach for first.
Frequently asked.
8 questions answered. Still have one? Reach out.
Yes — we implement SCORM 1.2, SCORM 2004 and xAPI (Tin Can) content ingestion and tracking. SCORM is a solved engineering problem; the complexity is in how different authoring tools (Articulate, Lectora, iSpring) emit tracking events differently. We test against the authoring tools you use and handle the edge cases in the runtime layer, not the content.
Other sectors.
Tell us where it hurts.
We will say honestly whether we have shipped in your sector, what transfers from the ones we have, and where the expensive mistakes usually are.