SYS// BRSTD-2026
UPLINK // AUTH_OK
LAT 24.86°N
LNG 67.00°E
ATELIER // v3.04
SIG ▮▮▮▮▮
PWR 98.4%
TEMP 36.6°C
FREQ 2400.0 MHz
PING 012 ms
PKTS 000000
RNG 000.0m
VEC 0.000,0.000
ID 0x000000
brainiac/studio

Digital Studio

brainiac/studiobrainiac/studio

Serving Spain

EnglishEspañol

All Daye

Sleepwear E-commerce · Qatar · 2026
— Client
All Daye
— Industry
Sleepwear E-commerce
— Services
Shopify Development, Payment Gateway Integration, Shipping Configuration, Ongoing Support
— Timeline
Launched 2026
— Team
Design and engineering, Karachi
— Year
2026
( 01 ) — the work

What we made for All Daye.

7 scenes · scroll
01.1

Good nights, better mornings.

The homepage and The All Day Set, with the pieces a customer touches: the price, the size run, same-day delivery before 3pm, free delivery over QAR 400.

The All Day Set · Dayè Essential

QAR 450

Sizes

XS · S · M · L · XL

Buy it now
01.2

One product page, every variant.

The All Day Set with its size selector, add to cart and buy now. The second view is the same page on a different variant.

The All Day Set
The All Day Set
Variant selected
Variant selected

endless weekend

The campaign line, set in its own picnic photograph
01.4

On a phone, in bed.

Home and the product page on an iPhone.

All Daye homepage on a phone
The All Day Set, variant, on a phone
The All Day Set on a phone
01.5

The parts a customer touches.

Rebuilt from the live store: the product card with its size run, the brown buttons, and the three promises under every product.

Dayè Essential

The All Day Set

QAR 450,00

Sizes

XS – XL

Fabric

92% Modal · 8% Spandex

Delivery

Same day before 3 PM

1Add to cartBuy it now

Every product page answers

  • Same-day delivery−
  • Fast local shipping+
  • Carefully packed+

Orders placed before 3 PM are delivered the same day. Free delivery on orders over QAR 400.

Buttons

Add to cartBuy it now

Display

Costaline

serif display

Headings, names, prices

Text

Roboto

Light · body and labels

The homepage, top to bottom.

Endless weekend, shop the collection, the three promises, the newsletter.

scroll ↓
01.7

And the rest.

01The all dayè mark
  • Cocoa#634A3D
  • Linen#F2F1EB
  • Sky#C9DCE6
  • Ink#3A2E29
02Cocoa on linen, with the sky blue bar top and bottom
— in short

The All Daye case study, in five lines.

  1. 01A Shopify store for a women's sleepwear brand in Qatar, built by brainiac/studio for a returning client.
  2. 02Linen, cocoa and sky blue; the campaign photograph in a rounded frame; one line and one button on the homepage.
  3. 03Every product shows its size run, XS to XL, with sold-out sizes marked.
  4. 04Same-day delivery for orders before 3 PM and free delivery over QAR 400, stated on every page.
  5. 05Launched in 2026 with the first restock already ordered.
( 02 ) — the brief

What All Daye needed.

A returning client, a new brand, and a category where the photography and the fabric are the whole argument. The store had to feel like the product: soft, unhurried, uncluttered.

Sleepwear sells on fit. Every product needed its size run — XS to XL — visible before the customer scrolls, with sold-out sizes shown rather than hidden.

Qatar expects speed. Orders placed before 3 PM had to go out the same day, and that promise had to appear where the decision is made, on the product page and under the collection.

( project focus )
( 03 ) — the build

How we built it for All Daye.

  1. 01

    A quiet storefront

    Linen background, a cocoa brown for the buttons, a sky-blue bar top and bottom, and the campaign photograph in a rounded frame. The homepage is one line, one button and the collection.

  2. 02

    The product page

    Size selector with sold-out sizes marked, add to cart and buy it now, shipping calculated at checkout, and the three promises — same-day delivery, fast local shipping, carefully packed — under every product.

  3. 03

    Delivery rules

    Same-day delivery for orders placed before 3 PM and free delivery over QAR 400, configured in Shopify Shipping and stated on the announcement bar so nobody has to look for it.

  4. 04

    Launch and restock

    Payments and shipping live on launch day, orders following, and the first restock already on its way. The studio supports the store on an ongoing basis.

( 04 ) — results

What All Daye launched with.

On timeLaunched as committed
3 PMSame-day delivery cut-off, live
XS–XLFull size run on every product
RestockNew inventory already on the way
( 05 ) — questions

What people ask about this build.

How is the same-day delivery cut-off enforced?
The rule is stated on the announcement bar and the product page, and the delivery method in Shopify Shipping is set up to match. Orders before 3 PM go out that day; later orders go the next working day.
Why show sold-out sizes rather than hide them?
Because a customer who cannot find her size assumes the brand does not make it. Showing the size as sold out tells her it exists and will be back, which is what the restock is for.
Can brainiac/studio build a similar store for a fashion brand in Qatar?
Yes. Stride, Tone Lifestyle, Ertho and All Daye are all Qatari apparel stores we built on Shopify. Start with the Shopify development page or send us the brief over WhatsApp.
( 06 ) — stack

Tools we used.

  • Shopify
  • Liquid
  • JavaScript
  • Shopify Payments
  • Shopify Shipping
— the services behind it
( 07 ) — up next

Ghadaf

All work →
Ghadaf — Luxury Fragrance E-commerce

Luxury Fragrance E-commerce · Qatar · 2025

A Qatari fragrance house, black on black, launched online in English and Arabic

— ready

Working on something similar?

Tell us what you’re building. We’ll share the patterns we’d use.