Ten Little Toes
From an underperforming online store to Qatar's go-to mama & baby destination — a complete digital transformation.
— live product · E-commerce & Digital Marketing
Ten Little Toes
in action.
Industry
E-commerce & Digital Marketing
Location
Doha, Qatar
Services
WordPress + Elementor Development, WooCommerce Store Setup, Meta Ads Management…
Engagement
Long-term Partnership
Who they are.
Ten Little Toes is a well-established mama and baby care retailer based in Doha, Qatar. The brand offers a complete range of essentials for mothers and children — from clothing and toys to strollers and everyday care products — serving Qatari families through multiple physical stores across Doha alongside their online store. They came to us with one small project. Today, we run their entire digital ecosystem — websites, e-commerce, social media, and paid campaigns.
— services delivered
The problem.
Despite being an established name in Qatar's parenting retail space, Ten Little Toes was facing a digital identity crisis. Their physical stores were thriving, but online they were losing ground fast.
- Existing website had poor performance and weak responsiveness — visitors arrived but didn't convert.
- Online sales were trending downward month over month, with no clear path to recovery.
- Conversion rates were low — heavy traffic, light revenue.
- Inventory management was disorganised — no single source of truth for stock, leading to overselling and fulfilment delays.
- Social media engagement was declining, followers were dropping off, and content felt inconsistent.
- Previously struggled to find a reliable agency partner who could own the full digital stack — tech, marketing, and operations under one roof.
How we solved it.
We didn't just rebuild a website — we rebuilt the entire digital backbone of the business, then layered marketing and growth on top.
Web Development
We rebuilt the main e-commerce store from the ground up on WooCommerce, with a clean architecture, properly structured product catalogue, and full data migration from the legacy system. For one of their sub-brands, we built a separate storefront on Shopify, picking the right tool for each use case.
- Full WooCommerce e-commerce build with custom theme
- Separate Shopify storefront for sub-brand
- Bilingual support — Arabic and English
- Advanced product search, filters, and wishlist
- Mobile-first responsive design
- Page speed and Core Web Vitals optimisation
- Complete on-page SEO foundation
Inventory & Operations
We structured their inventory inside WooCommerce so the client team could finally manage stock independently, in real-time, without bottlenecks.
- Centralised product and stock management
- Client-side dashboard with full visibility
- Training and documentation handed off to client team
- Reduced manual errors and overselling
Social Media Management
We took over their Instagram and Facebook presence end-to-end — content, scheduling, community, and growth.
- Daily content posts across Instagram & Facebook
- 5–6 branded stories per day
- Custom graphic design and content creation
- Engagement and community management
- Consistent brand voice and visual identity
Meta Ads & Performance Marketing
We ran full-funnel paid campaigns across Meta — sales, lead generation, and brand awareness — precisely targeted to Qatari mothers and expecting moms.
- Sales campaigns optimised for ROAS
- Lead generation campaigns for newsletter & SMS lists
- Brand awareness campaigns to grow top-of-funnel
- Audience targeting: Qatar-based mothers & expecting mothers
- Started at 2,000 QAR/month — scaled to 3,000 QAR/month based on results
The metrics.
Increase in online sales
Faster page load times
Mobile performance improvement
Conversion rate achieved
Higher ad spend (client-driven)
Google rankings on key terms
What changed.
The numbers tell one story — but the real win was trust. Ten Little Toes started us with one project. Today, we run their entire digital operation.
- Online sales grew by 70%, reversing the previous downward trend.
- Website page load times cut in half, with mobile performance improving by approximately 90%.
- Conversion rate climbed to 3%, with reduced cart abandonment and higher average order value.
- Key product and category keywords ranked at the top of Google search results in Qatar.
- Social media engagement recovered and grew steadily, with consistent daily content driving community growth.
- Meta Ads delivered strong enough returns that the client voluntarily increased monthly ad budget by 50%.
- Inventory operations became self-serve for the client team — no more dependence on developers for stock updates.
What we used.
“What started as a single project turned into a full partnership. The team didn't just deliver — they took ownership of our entire digital presence and treated our business like their own.”
What's next.
Our partnership with Ten Little Toes continues to evolve. We're now exploring deeper personalisation on the storefront, expanding into TikTok and influencer-led campaigns, and building automated marketing flows to recover abandoned carts and re-engage past customers. The goal moving forward: turn one-time buyers into lifelong customers.
Selected screens.
Keep exploring — here's what we built next.
Let's build what's next.
Tell us what you're building. We'll tell you how we'd approach it.