Software development
for the UAE.
Fifty-plus projects since 2016, and the deepest of them is commerce — eighteen e-commerce builds, six of them stores running an hour away in Doha that you can open right now. If you are a retail brand, a distributor or a services business in Dubai or Abu Dhabi, the work closest to yours is probably already live and checkable.
We build software for businesses in the UAE from Karachi — online stores on Shopify and WooCommerce, mobile apps in React Native and Flutter, custom platforms in Laravel and Next.js, and the AWS infrastructure under them. Eighteen people, one office, building since 2016. Karachi is one hour ahead of Dubai and shares the full Monday-to-Friday week.
Updated August 2026
Working with us from the UAE.
One hour ahead of Dubai, and both countries work Monday to Friday — the whole week overlaps.
Commerce is the deepest thing we do
Eighteen of our fifty-plus projects are e-commerce, and six of those stores are live in Doha — an hour from Dubai, with a near-identical buying problem. DTC brands on Shopify, Arabic and English side by side, local payment gateways, and delivery partners who each want a different integration. Every one of those six is open in a browser right now.
The whole working week, not an overlap window
The UAE moved to a Monday-to-Friday week in 2022. Karachi is one hour ahead of Dubai, so a message at 9am in Dubai reaches a working morning here. There is no overnight handoff and no waiting until tomorrow for an answer to a question asked today.
Senior people, named before you sign
Eighteen people in one Karachi office since 2016. You meet the engineers who will do the work during scoping, not a sales team who hands you to whoever is free — and the people in that conversation are the ones who stay on it. Knowing exactly who is building your software is worth more than a logo wall.
The stack is the same either side of the Gulf
Shopify and WooCommerce for commerce, Laravel and Next.js for platforms, React Native and Flutter for mobile, AWS underneath. Seventy-nine technologies documented on this site with what we actually use each one for — nothing about that changes because the client is in Dubai rather than Doha.
Everything, available from Karachi.
The same team and the same seven categories, whether the client is in the UAE or next door.
Working with us from the UAE.
Karachi — eighteen people in one office, since 2016. We deliver to the UAE from there rather than through a local branch, which is why the rate and the seniority are what they are.
The UAE works Monday to Friday and Karachi is one hour ahead of Dubai. That means the full week overlaps and a morning message gets a morning answer, which is the practical difference between a partner and a supplier in another timezone.
Not in-house — we have no Arabic speakers on the team, and we say so rather than quietly outsourcing it and calling it a capability. We build the site so Arabic and right-to-left can be added properly, and translation goes to a specialist.
Cost is the obvious answer and the least useful one. The real one is that you get senior people rather than the junior half of a larger team, and you get the same working week. If you need someone physically in the room regularly, hire locally — we will tell you that rather than talk you out of it.
Tell us what you are building.
We will say honestly whether we are the right people for it, and what it would take. One hour ahead of Dubai, and both countries work Monday to Friday — the whole week overlaps.