Stride
A new premium athletic wear brand built for movement — launched globally from day one, delivered ahead of schedule.
— live product · Athletic Wear E-commerce
Stride
in action.
Industry
Athletic Wear E-commerce
Location
Doha, Qatar
Services
Shopify E-commerce Development, Custom Theme Design, Bilingual Storefront (Arabic & English)…
Engagement
Launch Partner & Ongoing Support
Who they are.
Stride is a premium athletic wear brand based in Qatar, launched in 2026. The brand offers a full range of performance apparel for men and women — sports bras, leggings, training shorts, oversized tees, performance socks, and gym essentials — designed for athletes, gym-goers, runners, and yoga practitioners alike. Stride came to us through the strongest possible introduction: a direct referral from Ertho. Inspired by what they had seen us build for Ertho, the founders of Stride reached out to launch their own brand with the same partner. From the very first conversation, the trust was already there — we just had to deliver on it.
— services delivered
What we were asked to build.
Stride approached us as a pre-launch brand with branding, products, and photography already in place. The brief was clear: build a fast, global-ready Shopify storefront that could launch on a tight timeline and start selling worldwide from day one.
- Launch the e-commerce store on a defined deadline — no flexibility on timing.
- Build a Shopify storefront that reflects the energy of an athletic brand — clean, dynamic, performance-focused.
- Support both Arabic and English from launch.
- Integrate multiple shipping carriers — local Qatar delivery plus international reach.
- Set up payment processing for both local and international customers.
- Establish a strong SEO foundation so the brand is discoverable from launch.
How we launched it.
We approached Stride with the same playbook that worked for Ertho — refined, but tuned for a very different brand energy. Where Ertho is restrained and refined, Stride is bold and active. The build reflected that.
Shopify Storefront
We built a fully custom Shopify theme tailored to Stride's brand and product mix. The design philosophy was movement-first: dynamic imagery, confident typography, and an experience that feels as performance-driven as the products themselves.
- Custom Shopify theme designed around an athletic brand identity
- Bilingual storefront — Arabic and English from launch
- Mobile-first responsive design optimised for the dominant mobile shopping audience
- Custom banner and graphic design across the storefront
- Performance-optimised for fast load times and high Lighthouse scores
- Smooth product browsing for a varied catalogue — apparel, accessories, sizing variants
Multi-Courier Shipping Integration
For a brand selling locally in Qatar and internationally from day one, shipping needed to be solved properly at launch — not patched in later. We integrated multiple carriers covering every realistic shipping scenario.
- NBOX integration for local Qatar fulfilment
- DHL integration for international express shipping
- FedEx integration for global delivery
- Aramex integration for Middle East regional reach
- Payment gateway integration for local and international cards
- International shipping configured and operational on day one
SEO Foundation
A new brand starts with zero organic footprint. We made sure Stride launched with the technical and on-page SEO foundation needed to start ranking from day one.
- Full technical SEO setup — sitemap, schema markup, structured data
- On-page SEO across product and collection pages
- Search Console setup and indexing
- Foundation built for sustained organic growth
The metrics.
Delivered ahead of client deadline
Orders started flowing at launch
Shipping carriers integrated
International commerce live from launch
What changed.
Stride launched ahead of schedule, fully on-brand, and started selling immediately. The client's response said everything we needed to hear.
- Delivered ahead of the client's deadline — on budget, on brand.
- Orders started flowing the moment the store went live.
- Multi-courier shipping operated cleanly from launch, covering local and international fulfilment.
- Fast page load times and a smooth mobile experience from the first visitor.
- Strong technical performance scores across the board.
- Client expressed strong gratitude and continued the relationship into ongoing support.
- Bilingual Arabic-English experience worked seamlessly from launch.
What we used.
What's next.
Stride didn't come from a pitch — it came from Ertho. The founders saw what we built, were inspired enough to launch their own brand, and chose us before we ever had a sales conversation. The trust was pre-earned. And the chain didn't stop there: All Daye — another brand in this portfolio — also came through the same referral path. One launch became three. That's what happens when the work is good enough to talk about. Stride launched in 2026 and we continue to support the platform as their ongoing development partner. As the brand grows, we evolve the storefront alongside it — new features, new integrations, and the technical maintenance that keeps a young brand operating like an established one.
Selected screens.
Keep exploring — here's what we built next.
Let's build what's next.
Tell us what you're building. We'll tell you how we'd approach it.