Ertho
Launching a new high-fashion menswear label in Qatar with a digital storefront built for global ambition.
— live product · Luxury Fashion E-commerce
Ertho
in action.
Industry
Luxury Fashion E-commerce
Location
Qatar
Services
Brand Identity Refinement, Shopify E-commerce Development, Custom Theme Design…
Engagement
Launch Partner & Ongoing Maintenance
Who they are.
Ertho is a high-fashion menswear brand based in Qatar, crafting premium outerwear — jackets, coats, and knitwear — designed for the modern man. With a flagship physical store in Doha and an ambition that reaches far beyond the local market, Ertho was built to compete on a global stage. The brand came to us before launch — identity in hand, products photographed, store ready in concept — but without the digital presence to bring it all together. They needed a launch partner who could translate the elevated vision of the brand into a digital experience worthy of it.
— services delivered
What we were asked to build.
Ertho approached us as a pre-launch brand with a clear vision but no digital home. The brief was simple in framing, demanding in execution: build a luxury e-commerce experience that could launch globally from day one.
- Launch a new online store under a defined timeline.
- Deliver a sleek, minimal e-commerce experience that matches the high-fashion identity of the brand.
- Build for international audiences from day one — not Qatar-only.
- Refine the existing brand identity where it could be sharpened for digital application.
- Establish a strong SEO foundation so the brand is discoverable from launch.
- Create something the client could trust long-term — not a one-off project.
How we launched it.
We approached Ertho the way you'd approach any premium brand launch: every detail considered, nothing rushed, everything intentional.
Brand Identity Refinement
Ertho arrived with a complete brand identity already in place — logo, colours, typography. We worked alongside the client to identify areas where the identity could be sharpened for digital application, then documented the system end-to-end.
- Identity refinement consultation and recommendations
- Logo refinements implemented in collaboration with client
- Complete brand guidelines document for ongoing reference
- Digital application standards for web and product
Shopify E-commerce Build
We built Ertho's storefront on Shopify, chosen for its global commerce infrastructure, payment flexibility, and international shipping support. The design philosophy: sleek, clean, and uncompromising — let the product breathe.
- Custom Shopify theme with luxury-grade UI
- Clean product detail pages with high-impact imagery
- Integrated size guide for outerwear sizing accuracy
- Wishlist for considered, repeat-visit purchases
- Guest checkout for low-friction conversion
- International shipping configuration
- Mobile-first responsive design throughout
- Performance-optimised for fast load times
SEO Foundation
A new brand has no organic footprint. We made sure Ertho launched with the technical and on-page SEO foundation needed for search engines to find, understand, and rank the brand from the very first day.
- Technical SEO setup — sitemap, robots, schema markup
- On-page SEO across all product and collection pages
- Meta tag and structured data implementation
- Search Console and indexing setup
- Foundation built for long-term organic growth
The metrics.
Launched as committed
Orders started flowing
International shipping from launch
Partnership continues today
What changed.
Ertho launched on schedule with everything in place — and the market responded immediately. What started as a launch project turned into a long-term trusted partnership.
- Store launched on time, fully on-brand, ready for global commerce.
- Orders began coming in from launch day — not weeks or months later.
- Fast page load times and a smooth mobile experience from the first visitor.
- Strong technical SEO foundation set the brand up for sustained organic growth.
- International shipping configured and operational from day one.
- Client trust translated into an ongoing relationship — we remain Ertho's support and maintenance team to this day.
What we used.
“They understood what Ertho needed to be from the very first conversation. They didn't just build a store — they built the foundation our brand stands on.”
What's next.
Our work with Ertho didn't end at launch — it began there. We continue to serve as Ertho's dedicated support and maintenance team, handling updates, performance improvements, and any technical needs as the brand grows. As Ertho expands its reach internationally, we evolve the platform alongside it.
Selected screens.
Keep exploring — here's what we built next.
Let's build what's next.
Tell us what you're building. We'll tell you how we'd approach it.